• Groupon Types & Places
  • Member of the the team that launched a couple of features to help people personalize their deal Groupon Experience. This project also has the distinction of creating the most boring feature launch videos ever.
  • {Strategy, UX, Creative}
  • The Refindery
  • Started with a good friend who has an extensive knowledge of clothing and style, the Refindery curates and sells found clothing.
  • {Strategy, UX, Creative}
  • Groupon Getaways
  • Part of a team effort to build and launch a new category and deal page format on Groupon.
  • {IA/UX}
  • Groupon "2.0" (RIP)
  • Part of a company wide effort, with merchant and user components. For merchants we created a new experience that allows them to launch and manage their own deals. For users some new deal consumption avenues, including a deal feed, and social integration.
  • {IA/UX}
  • Groupon Rewards Leveling (RIP)
  • As part of a great team, launched an Leveling activity to the existing Groupon rewards program. User can earn additional rewards as they achieve the levels of sandwich, falcon and moon..
  • {IA/UX}
  • Prana.com
  • Architected and advised on the relaunch of brand and site. Success was only achieved through collaborations and mind melding with the Prana team, Craig Wilson and Stratton Cherouny.
  • {IA/UX}
  • PlayersLife.com via Reach Creative
  • Developed an online community site for casino game enthusiasts, allowing them to continue their game experience away from the casino floor.
  • {Information Architecture}
  • Personal Caregiver iPhone App
  • Architected and advised on the development of the application that assist people in taking and tracking of medications.
  • {IA/UX}
  • Fjallraven US via Twiss
  • Creative direction and design for the US eCommerce launch of Fjällräven, an iconic Swedish producer of quality outdoor gear. Special thanks to the WCSTteam for their help.
  • {UX/Creative Direction}
  • WMS.com via Reach Creative
  • A re-architecture of the existing site. Goal was to reflect the companies position as an leader in the casino gaming industry and make it more "player" friendly.
  • {Information Architecture}
  • Rhyme Play (RIP)
  • Working with the startup's core team, created strategy, architecture and design of this music focused community site. Sadly the project never got developed.
  • {Strategy, IA/UX, Creative}
  • Holly Hunt eCommerce
  • In conjunction with the Holly Hunt team, augmented the exiting site with an implementation of eCommerce functionality.
  • {Information Architecture}
  • Skatespots.net (RIP)
  • Working with the skatespots development team, re-skinned the existing crowd-sourced site to highlight existing content and functionality, while adding new features in the process. Early 2010 relaunch.
  • {UX, Creative}
  • The Footprint Chronicles IV
  • A redesign and relaunch of Patagonia's industry-leading, self-investigative site, documenting their products’ social and environmental impact.
  • {IA/UX, Creative}
  • Hollyhunt.com
  • In conjunction with the Holly Hunt team, a re-imagination of their existing brochure site into a feature-rich online catalog.
  • {Client Workshops, Competitive Analysis, IA/UX}
  • Patagonia.com
  • An ongoing relationship with Patagonia, focusing on their e-commerce business. Projects often completed in conjunction with The Royal Order.
  • {IA/UX, Creative}
  • Timmy The Terror with WCST
  • Developed a proof of concept for a unique community site.
  • {Strategy, IA/UX, Creative}
  • McGuire Furniture
  • A re-architecture of their existing catalog site, introducing features to simulate the showroom experience. Project initiated while a partner at The Royal Order.
  • {IA/UX}
  • The Royal Order of
    Experience Design
  • Tired of having a real boss, I started working with a few friends. Together we grew a small interactive boutique from 3 guys to a team of 12+ creating experiences for top brands.
  • {Partner, Person of Interest}
  • Time past
  • Learning, Schooling, socializing, working, this and that.
  • {Participant, Instigator}
  • Born
  • Special thanks to JW & Jan Bowman for all the hard work.
  • {Participant}