• OX | Shamrock Foods - eCommerce
  • Worked with Shamrock, a food distribution company, to launch a new site combining features from two existing platforms. It was an expansive project including customer Journeys, Testing, a taxonomy, brand definition, full UX/UI development, and more.
  • {Team Lead, Collaborator}
  • OX | Mack Virtual Truck Tour
  • The OX team conceived and built the trucking industry's first virtual truck tour, allowing guests to set up an appointment with a salesperson and have a video walk-through of the truck they are interested in of their choosing from wherever they are.
  • {Digital Lead}
  • OX | Center for Food Integrity
  • The OX team conceived and built the trucking industry's first virtual truck tour, allowing guests to set up an appointment with a salesperson and have a video walk-through of the truck they are interested in of their choosing from wherever they are.
  • {Digital Lead}
  • OX | Shamrock Foods - Customer Journey
  • In preparation for the upcoming e-commerce re-platform, Shamrock asked OX to understand better their customers and their interaction with the digital platform. The team identified two key personas and a robust user journey through research.
  • {Strategy Lead, Collaborator}
  • OX | Mack Trucks Redesign
  • Led a cross-discipline team to restructure one of America's top truck brands to meet the changing behaviors of their market.
  • {Digital Lead}
  • OX | Cochlear - Customer Journey
  • Cochlear had previously developed multiple user journeys, but organizationally, they needed help to derive a plan or a path forward. The OX team compiled the past work with additional firsthand research to identify key action moments within the flow.
  • {Strategy Lead, Collaborator}
  • OX | Design System
  • To streamline UX operations, I introduced a UX framework as a baseline for the team's work. The framework saved time by creating shared elements and better collaboration. Eventually, it became the foundation for the company design and code accelerator framework,
  • {Strategy, Collaborator}
  • The Office of Experience
  • Joined my long-term friends and collaborators at OX to rebuild the UX practice and aid in the continued evolution of their digital development process.
  • {Executive Director of User Expereince}
  • UN | Turtleson
  • Led a team to rebrand and relaunch Turtleson into a more consumer-friendly lifestyle brand from their traditional wholesale mindset and experience.
  • {Team Lead, Collaborator}
  • CN | Viev
  • Concepted, launched, and managed a new brand concept for Gore.
  • {Team Lead, Collaborator}
  • UN | Words Without Borders
  • Another collaboration with the wonderful Strick and Williams required combining two WWB sites. This site is unique as it presents literature from all over the world, including original translations and educational content.
  • {UXA, Collaborator}
  • CN | Gorewear US
  • Launched and managed a new US-only e-commerce site on Commerce Tools. This effort involved all aspects of e-commerce management while working out the bugs of a new platform. This project also created the foundation of the headless component system for use across their D2C commerce sites.
  • {Team Lead, Collaborator}
  • CN | Lifecycle Dashboard
  • Compass and Nail have developed a unique framework to guide and track customers' loyalty to a brand through purchases.
  • {Product Lead, UX, Creative}
  • Compass & Nail Partnership
  • Unaffiliated partnered with Compass & Nail, a loyalty strategic consulting group, to serve as the execution lead for some of their digital loyalty execution clients.
  • {Collaborator}
  • UN | Regulora app
  • Developed and architected the proof of concept and then FDA testing model for Regulora, the first and only FDA-cleared prescription digital therapeutic (PDT) indicated for IBS pain.
  • {Product Strategy, UX, Creative}
  • UN | Samsung Mobile via Codal
  • Samsung's phone division had a unique ask, “What is the tone of voice of our UI.” The team delivered a compelling presentation to the leadership group through competitive research and strategic frameworks.
  • {Team Lead, Strategy}
  • UN | Sitka
  • Led a rearchitecture and design of Sitka’s e-commerce site to enhance the customer's commerce experience. The strategic loyalty plan from Compass & Nail informed this effort.
  • {Team Lead}
  • UN | Redwood Logistics
  • Redesigned and built an enhanced site experience for a growing trucking logistics company to showcase their recent acquisitions and tech-forward approach.
  • {Team Lead}
  • Drinking Society
  • Redesigned and built an enhanced site experience for a growing trucking logistics company to showcase their recent acquisitions and tech-forward approach.
  • {Product Lead, Collaborator}
  • UN | Songfinch
  • Launched from a late-night phone call from a friend, the Drinking Society was a mobile app that helped individuals find places to drink and hang out based on personal preferences and geography.
  • {UX, Product, Collaborator}
  • Sixty8 Provisional Company
  • Partnered with this Chicago-based men's grooming company to improve the brand and refresh their digital experience. Streamlining the process for wholesale, and now retail, markets.
  • {Collaborator}
  • UN | Stashback
  • Nurtured and grew a simple idea of collabrative image sharing into a compelling social sharing app experience.
  • {UXA, Creative}
  • UN | The Paris Review
  • Working with TPR's long time creative agency to translate the experience of the venerable publication into an updated online experience.
  • {UX}
  • UN | UL Create // Proof of Concept
    via Office of Experience
  • A division of Underwriter Laboratories was exploring an educational course tool creation tool. Collaborated and led the concept and execution of the proof of concept. The initial proof of concept has tested well, and now the team is taking the POC further and retooling to build as an MVP by 2016
  • {UX, Product, Collaborator}
  • Unaffiliated
  • Attempting to fill an industry hole and scratch personal itches, I founded a collaborative group of discipline experts that brings a start-up product development mindset to the agency experience.
  • {Collaborator}
  • Havas | Camel.com redesign
  • Guided the team and process of re-conception, re-architecting, and rebranding the site.
  • {UXA, Collaborator}
  • Havas | Camel In Focus Project
  • Lead a team to launch a major promotional contest for Camel. Including the first use of user generated content for the brand and my first taste of tobaccos intensive legal review process.
  • {UXA, Collaborator}
  • Havas / The Annex
  • Joined forces with the local branch of HAVAS Worldwide to lead the UX efforts for their work on classic American brands.
  • {User Experience Director}
  • Abbvie via Rightpoint
  • Worked with the good people of Rightpoint to build a complex intranet system for a leading pharmaceutical company.
  • {UXA}
  • Patagonia.com
  • Building off of the exploratory work helped launch the latest iteration of the site with an updated experience poised for future success.
  • {UXA, Collaborator}
  • Kumbuya Redesign (RIP)
  • Tested and launched a full rebrand and site redesign for a small social commerce startup. Unfortunately, the work was completed too late to save the business.
  • {Product, UXA}
  • Patagonia Exploratory Site Design
  • Worked with a small handpicked team that conceptualized, and built a proof of concept site that explored the possible evolution of Patagonia.com.
  • {UXA, Collaborator}
  • MD | Musicdealers.com
  • Launched a thorough redesign of the homepage and brochure site, to make the sites messaging clearer and more focused. In two months time, the team saw a decrease in the bounce rate with an increase in qualified sales leads by over 400%.
  • {Product, UXA, Creative}
  • MD | User Permissions
  • Launched a comprehensive permission set for customers accessing the Discovery Tool. The two-level hierarchy allowed sales staff to customize individual and group client access permissions with over 5,000 variations.
  • {Product, Strategy, UXA}
  • MD | Discovery Tool
  • Redesigned, relaunched, and continued to iterate on the company's music search and collaboration tool
    Check out a nice little video demo of the product.
  • {Product, UXA, Creative}
  • Hello, Music Dealers!
  • Joined up with the Music Dealers team to help them build the best sync licensing platform in the world.
  • {Director of Product}
  • Meditation.com (RIP)
  • Part of a team effort to relaunch Meditation.com into a global, personalized knowledge portal.
  • {Strategy, UXA}
  • Groupon | Types & Places
  • Member of the team that launched a couple of features to help people personalize their deal Groupon Experience. This project also has the distinction of creating the most boring feature launch videos ever.
  • {Strategy, UXA, Creative}
  • The Refindery (RIP)
  • A side project with a good friend who has an extensive knowledge of clothing and style, the Refindery curates and sells vintage clothing.
  • {Strategy, UXA, Creative}
  • Groupon | Getaways
  • Part of a team effort to build and launch the first iteration of a travel category and deal page format on Groupon.
  • {UXA}
  • Groupon | "2.0" (RIP)
  • A company-wide effort, with merchant and user components. For merchants, we created a new experience that allows them to launch and manage their deals. For users some new deal consumption avenues, including a deal feed, and social integration.
  • {UXA}
  • Groupon | Rewards Leveling (RIP)
  • As part of a great team launched a leveling activity to the existing Groupon Rewards program. Users can earn additional rewards as they achieve the levels of sandwich, falcon and moon..
  • {UXA}
  • Joined up with the Groupon crew
  • Moved to the product side of the table, to try my hand in the day to day of the dot-com world.
  • {User Experience Lead}
  • Personal Caregiver II
  • Updated the app for use in a clinical study. It was updated for use on the iPad as well as added new reporting and graphing features.
  • {UXA, Creative}
  • Prana.com
  • Architected and advised on the relaunch of brand and site. Success was achieved through collaborations and mind melding with the Prana team, Craig Wilson and Stratton Cherouny.
  • {UXA}
  • PlayersLife.com via Reach Creative
  • Developed an online community site for casino game enthusiasts, allowing them to continue their game experience away from the casino floor.
  • {UXA}
  • Personal Caregiver iPhone App
  • Architected and advised on the development of the application that assists people in taking and tracking of medications.
  • {UXA}
  • Fjallraven US via Twiss
  • Creative direction and design for the US eCommerce launch of Fjällräven, an iconic Swedish producer of quality outdoor gear. Special thanks to the WCST team for their help.
  • {UXA, Creative Direction}
  • Sears, Simply Indoors Catalog via Centerpoint, Trinsic
  • Developed, as part of a larger creative team, a web-based, interactive product vignettes to replace the existing seasonal print catalog.
  • {UXA}
  • WMS.com via Reach Creative
  • A re-architecture of the existing site. Goal was to reflect the companies position as a leader in the casino gaming industry and make it more "player" friendly.
  • {UXA}
  • Rhyme Play (RIP)
  • As part of the founding team, created the strategy, site architecture and design of this music-focused community site. Sadly the project never got developed..
  • {Founder, Strategy, UXA, Creative}
  • Holly Hunt eCommerce
  • In conjunction with the Holly Hunt team, augmented the existing site with an implementation of eCommerce functionality.
  • {UXA}
  • Skatespots.net (RIP)
  • Working with the skatespots development team re-skinned the existing crowd-sourced site to highlight existing content and functionality while adding new features in the process.
  • {UXA, Creative}
  • The Footprint Chronicles IV
  • A redesign and relaunch of Patagonia's industry-leading, self-investigative site, documenting their products’ social and environmental impact.
  • {UXA, Creative}
  • Hollyhunt.com
  • In conjunction with the Holly Hunt team, a re-imagination of their existing brochure site into a feature-rich online catalog.
  • {Client Workshops, Competitive Analysis, UXA}
  • Timmy The Terror (RIP) with WCST
  • Developed a proof of concept for a unique community site.
  • {Strategy, UXA, Creative}
  • RO | The Footprint Chronicles
  • Helped concept and design the first iteration of Patagonia's unique supply chain tracking tool. Clicking on pins on the map gives information about the factory and what category of products they made. It was a very cool database-run Flash app. .
  • {UXA}
  • RO | Patagonia.com
  • An ongoing relationship with Patagonia, focusing on their e-commerce business. Projects often completed in conjunction with The Royal Order.
  • {UXA, Creative}
  • RO | Kohler Plumbing
  • A re-architecture of their previous site. Its key innovation was introducing a navigation structure by use (Kitchen or Bath) rather than by product category.
  • {UXA}
  • RO | McGuire Furniture
  • A re-architecture of their existing catalog site, introducing features to simulate the showroom experience.
  • {UXA}
  • RO | Ann Sacks
  • A re-architecture of their previous early internet catalog site into a more modern e-commerce experience. It was unique in how it presented complex tile shapes and patterns. Also, my first wireframe.
  • {UXA}
  • The Royal Order of
    Experience Design     (RIP)
  • Tired of having a real boss, I started working with a few friends. Together we grew a small interactive boutique from three guys to a team of 12+ creating experiences for top brands.
  • {Partner, Person of Interest}
  • Time past
  • Learning, schooling, socializing, working, this and that.
  • {Participant, Instigator}
  • Born
  • Special thanks to JW & Jan for all the hard work.
  • {Participant}